Thursday, May 10, 2012

Stay or Go:Senior Executives Speak Out, Kathy Freeman

Kathy Freeman of The Kathy Freeman Company is a long-time IACPR member and very involved in the planning for both the IACPR Global Conference and our series of Forums for boutique retained search firms. The Kathy Freeman Company, which focuses exclusively on assignments within the investment industry, has concluded its latest proprietary research designed to identify current trends among senior sales and marketing executives. The trends identified in the paper can be leveraged by CEOs, their human resources partners or line executives to design a more effective and relevant approach to retaining or attracting this critical subset of talent.

  • What key motivators, inherent to this group, are getting overlooked by financial services firms?
  • Has the financial market's uncertainty and the industry's "crisis events" taken a toll on this high performing talent pool?
  • Is the financial services industry at risk of losing key talent?
  • What actions can firms take to minimize their risk of attrition?
For example, the survey reveals that 56% of respondents are considering a change in their employers going into 2012. However, it is the underlying gap between those who want to make a change and those who have actually executed on that desire over the past several years that indicates a trend towards pent- up demand, or a high volatility index, for these industry leaders.
In this year's study, there are indications of not only career fatigue from this highly optimistic talent pool, but the data collected also suggests a risk of flight from the financial services industry altogether.
At The Kathy Freeman Company, this research supports the daily conversations we have with senior leadership across the country. Namely, that this high-performing talent pool needs a forum from which to make a difference.
If you are a firm within the investment industry, either managing money or providing services to the investment industry, you will need to demonstrate forward-thinking momentum in your organization.
Otherwise, it will be difficult to attract or retain the top performers in your sales and marketing ranks. The risk of inaction for these firms is significant. If senior executives are not careful, when the competition crafts their growth initiative and reaches out to the best and brightest in the financial services community, their ability to make that “Should I Stay or Should I Go Now?” decision won't be at all difficult to do.



To access the 2012 research paper, “Should I Stay or Should I Go Now?”, visit The Kathy Freeman Company or call 800 883 3232.